RERO

RERO's work relies on a unique visual grammar: the use of the Verdana font (a symbol of the digital age), systematically crossed out with a horizontal line. This gesture of crossing out does not seek erasure, but rather questioning. It questions the limits of language and the contradictions of our time, and his work, both incisive and poetic, captivates with its originality and its reflective power. Through punchlines and aphorisms, the treachery of images, and semantic games, RERO's work sits at the crossroads of urban practices, land art, and conceptual gestures.
Intriguing, luminous, and rich in a modern and transgressive poetry, RERO's artworks are present in public spaces and in the heart of nature, and have also been exhibited at the Centre Pompidou, the CentQuatre, the MAC/VAL, the Vasarely Foundation, the Grand Palais, the Montresso* Foundation, the MAC Bogotá, as well as the EDF Foundation.
Full of audacity, his oversized installations have taken root on the dunes of the Moroccan desert, in the heart of Latin America, and in the landscapes of California. "Oxymoron, visual purity, a new aesthetic dignity for deserted places, and explicit messages... 'With Rero, art is an alarm system attempting to awaken the atrophied muscle of collective sensibility,'" wrote the renowned art critic Achille Bonito Oliva about him.
RERO is represented by the BACKSLASH gallery.

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